Handyman

Sorry for the long post but I couldn't attached it. And it doesn't look as good now but I am sure you can make it out (Retail Price vs Wholesale Price)


Wholesale Price Report
2009 Audi A4 4dr Sdn Auto 2.0T quattro
4-door Compact Passenger Car

Manufacture warranty
Basic: 4 Years/80,000 km Drivetrain: 4 Years/80,000 km Corrosion: 12 Years/Unlimited km Roadside Assistance: 4 Years/Unlimited km

Fuel economy
EnerGuide Estimate - City (L/100 km): - TBD -
EnerGuide Estimate - Hwy (L/100 km): - TBD -



Retail Price* Wholesale Price**
Base $41,200.00 $37,888.00
Freight $800.00 $800.00

Optional equipment selected

- FEDERAL AIR CONDITIONING
EXCISE TAX (-EXTAX) $100.00 $100.00

- PDI CHARGE *PDI amount may
vary - see local dealer for
more information* (-PDI) $849.00 $849.00

- FRONT LICENSE PLATE HOLDER
*For vehicles ordered in Provinces
that require front license
plates* (6W3) $0.00 $0.00

- METALLIC & PEARL EFFECT PAINT
(-EXTRA) $750.00 $683.00

Totals including all items above $43,699.00 $40,320.00

*Retail Price - Also referred to as the M.S.R.P. or Manufacturer Suggested Retail Price or Retail Factory Price. The price the dealer wants you to pay.

** Wholesale Price - Also referred to as the Dealer Invoice Price, Dealer Factory Price or Dealer Cost. The price the dealer pays for the car, before adjusting for any applicable Factory Incentives. To start your negotiations, take this number, add a fair dealer markup/profit (3%-6% on most cars) and deduct any applicable factory incentive below.

Current Factory Incentive Programs. Incentive Type Value Term Expiry
Cash Incentives

Marketing Allowance/Factory to Dealer Rebate $2,750.00 February 5, 2009 College Graduate Program $1,000.00 February 2, 2009

Finance Program
Retail Finance 2.9% 24 February 2, 2009
Retail Finance 3.4% 36 February 2, 2009
Retail Finance 3.4% 48 February 2, 2009
Retail Finance 4.9% 60 February 2, 2009
Retail Finance 5.9% 72 February 2, 2009
Retail Finance 6.9% 84 February 2, 2009

Lease Program
Lease Rate 6.9% 24 February 2, 2009
Lease Rate 7.9% 36 February 2, 2009
Lease Rate 8.4% 42 February 2, 2009
Lease Rate 8.9% 48 February 2, 2009

General Comments and Additional Factory Incentive Program Details
Minimum amount financed $4000

The College Graduate Program applies to recent College or University graduates and can be applied towards the finance or lease of a new 2008 or 2009 Audi model. For eligibility and further details please consult your dealer.

The Marketing Allowance/Factory to Dealer Rebate applies to deliveries between January 3, 2009 and February 5, 2009 and can only be applied when vehicle is leased through a source other than Audi Finance standard or special rates. Cash sales and non-Audi Finance retail financing transactions are not eligible. Please consult your dealer for further details.


If your CarCostCanada Wholesale Price Report does not include a dealer's real-time quote, we do not currently have a local dealer that has been pre-screened to ensure that their prices and levels of service meet or exceed our members' expectations. By no means does this suggest that you cannot get a good deal. To ensure that you do get a good deal, keep the following in mind.


Dealers are always more likely to offer low prices to serious new car buyers
Showing a dealer your CarCostCanada Wholesale Price Report proves that you are a serious new car buyer

Although many vehicles can be purchased for only 3%-5% over the dealer wholesale price, due to strong demand many hot-selling vehicles typically sell for 5%-8% over the dealer wholesale price

So whoever said that they are no rebate here it is...

holycow

I'm interested in this comment. Is this your opinion or is this based on a reliable source?

Handyman

Me too very interested now that Audi reduced their Marketing Allowance/Factory to Dealer Rebate from $2,750.00 to only $1000 valid until 2 March 2009



I thought the economy was bad and they were looking for buyers...

afretes

Thanks Steve and Rudy!!!

I know I don't write here often (only twice before) even though I joined this forum in Aug/06, but here is my side on this;

I work at Audi of Mississauga in sales.

At this time we have no rebates or incentives other than 3.4% for 48 months if you finance (no leases).
Ways to save with Audi could be through programs such as Supplier Purchase Program (SPP) or Executive Allowance programs (EAP) or others. SPP gives you 6% discount and free Audi Care, EAP gives you different amounts of money off the price for different cars.

There’s no $2,750 rebate, only $1,500 if the car is leased through a third party leasing company and only if the company that leases qualifies for Fleet assistance meaning that they must have at least 5 cars in their fleet. There is also a cash rebate for early released A4 equipped with Drive select and tech pkg, the catch is that you have to pay $4,700 for both those pkgs and the rebate is less than that.

No such a thing as no charge for shipping/importing or tax, I really don’t know who starts this rumours.

If you guys need a price on a car, drop in but please call ahead of time at 647-225-2834. We’ll sit down with my price book open (invoice) and we can discuss numbers.

Alex

wkeyau

if you work for company that in the Audi partnership program.
The automatic discount is increased from 6 to 7%.
You also get the maintenance package free.

afretes

^^^^^ True! ^^^^^

Partly anyway... It is 7% for purchases and 2% for lease.

shag

Hello Alex,

Can you explain this new program? It seems we had 6% off on leases but now it's only 2%??? On the flip side, I've heard that lease rates & residuals are different for SPP customers? Any detail on that?

afretes

I've been politely asked by AC to remove this post. E-mail me for details.

Pablo74

Thanks for the great info,
I'm looking into the 09 avant but the options are stretching my budget. The wholesale prices posted in this strand seem to indicate a 9% markup for the base and metallic paint. Does anyone know if the premium and other packages would have the same mark up rate?

afretes

All our margins range anywhere from 8.2 to 8.4%, depending on the model. The same margin also applies to options.